What’s in the C.A.R.D.S.?: – 5 Post-Pandemic Sales Strategies

Sometimes when we least expect it, moments of significant change and upheaval can create opportunities to try new things that lead to great success. What’s in the C.A.R.D.S.? is all about taking the sour lemons of 2020 and turning them into the best lemonade 2021 has to offer, for this year and beyond. No matter what challenges readers have had to overcome, or obstacles life has thrown in their way, this book will teach them how to take their lived experience and channel it for their success. By drawing on her own personal story, Cherilynn will show readers that adversity and loss are not liabilities to a successful sales career – they are assets. The challenges we face make us more resilient, more creative, and more flexible – all things readers need to take their careers to the next level.

“Each year, successful businesspeople pen an incalculable number of business books. Most go unread and the ones that are read are too often forgotten. The pragmatic advice of ‘What’s in the C.A.R.D.S.?’ by Cherilynn Castleman avoids this fate because it is memorable. With its simple yet powerful, hands-on techniques coupled with easy to remember lessons, Castleman guides the reader in the art of relationship management through authentic, closer connections with one’s highest value customers. In the post-pandemic world, everyone is prioritizing relationships. This book excels at step-by-step instructions, conversation prompts, and reminders of what is most important: winning the hearts and minds of your clients.
This book is not about business strategies or cutting-edge research, it is about learning from a person who has honed her craft, it is in the form of straight-forward, easy-to-apply techniques. You’ll keep it at your desk as a reference while you work to build the relationships that drive value and sales by letting your clients know that you are there to help them succeed. It’s in the C.A.R.D.S.”
– Sharmain Matlock-Turner, President/CEO, Urban Affairs Coalition

“There were many ‘takeaways’ for me…but that story about the police trying to serve the warrant! I would’ve lost my $&@“! Wow! The way you handled that was legendary!”
– Dave Green, Vice President of Public Affairs, Otter Public Relations

“Cherilynn Castleman is a true jedi master at sales strategy. This book is filled with practical, simple, and effective ways you can exponentially improve your business.”
– Christopher Kai, Fortune 100 Global Speaker, Author, Story-Based Leadership: How 2 Rise 2 The Top With Your Story

“This book couldn’t have been written at a better time! I especially like the chapter ‘Think Like a Queen.’ This chapter most resonates with me because failure is an opportunity for growth! I think this book is relevant not just to sales professionals but to anyone who needs the keys to success!”
– Kuran Williams, MBA, Enterprise Cloud Executive Advisor, Sr. Director, SAP