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Kickass Business Presentations: How To Persuade Your Audience Every Time
SIN: 9789810753108
ISBN: 9789810753108
Author: David Goldwich
Language: English
Publication Date: 02/28/2013
Digital download
Digital file type(s): Epub
There are a lot of books about presentation skills out there. Many of them focus on formal public speaking and emphasize style over substance. These books tell you how to breathe, articulate, project your voice, and make gorgeous gestures with your hands. Do you really think you could learn that from a book? And even if you could, why would you want to? A business presentation is not a beauty contest, it’s about persuasion.
This book was written for business presenters who face tough, discriminating audiences. The focus is on substance and impact. It is ideal for managers who present to no-nonsense bosses, salespeople who present to doubting prospects, entrepreneurs who present to venture capitalists, and lawyers who present to judges, juries, and government bodies. It can help financial planners present to high net worth clients, and environmental activists present to Congressional committees. It can help you sell products and services, tangibles and intangibles, ideas, causes, policies, and visions. The ideas in this book will also work wonders for teachers, trainers, keynote speakers, and seminar presenters.
This book will help you
•Understand and connect with your audience
•Overcome stage fright and exude confidence
•Grab people’s attention from the start
•Develop a clear, powerful, and persuasive message
•Craft a compelling and memorable money phrase
•Structure your presentation to achieve your objective
•Frame alternatives to get the results you want
•Win them over even when they’re against you
•Develop a professional stage presence
•Harness the power of words, pictures, and stories
•Master the language techniques of the world’s most electrifying speakers
•Use humor and props to keep your audience fully engaged
•Design eye-popping slides
•Master the Q&A session and have the last word
•Use powerful psychological principles to be irresistibly persuasive
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If you have an account: go to Your Account ("You" circle in the top right) -> "Purchases and Reviews" and look for the order. The button will say "download files" in a black box. (You may have to be using a laptop/computer to access the downloads...if you're on a phone you may not be able to see this button as Shoppy may not be allowing ).
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