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Giants of Enterprise: Seven Business Innovators and the Empires They Built
SIN: 9780061744204
ISBN: 9780061744204
Author: Richard S. Tedlow
Language: English
Publication Date: 10/13/2009
Digital download
Digital file type(s): Epub
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
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SKU: 9780061744204
Categories: Business & Money, Business Development & Entrepreneurship, Economics, Technology
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