★ We make watch essentials using the most sustainable (and comfortable) materials in the world. Every time you purchase an item, we plant a tree. By planting trees for every purchase, we’re making big change accessible to everybody and showing the lasting impact that one small choice can have.

★ 3,000,000
Every time you purchase an item, we plant a tree.
By 2030, Our Tree Planting Goals

★ Our Mission
Everything we do stems from how to do better for our planet—like planting trees. We plant trees because it’s one of the best ways to create a more sustainable future. But over the years, we’ve realized that our journey doesn’t start and end with planting trees. We’re constantly looking at innovative ways to make wood watches with the smallest possible footprint and create more circular supply chains. To give you some context, WOWAT wooden watches are more environmentally friendly than other watches.

★ Handcrafted Quality
You’ll find more than a few power tools in our plant. Still, the most important tools are the hands and eyes of our employees.

★ Wristwatch
Sustainable Essentials
Made with the smallest environmental footprint and the comfiest, most sustainable materials.

★ Trees
Every Item Plants One
Every item plants a tree. Seriously, every item. So go ahead and get planting.

★ Logs
Ethical Manufacturing
Our ethical factories create your product in fair, safe working conditions (we promise).

★ Big Change Start Small
We believe that big change starts small. Small as bringing your reusable tote to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase sustainably when you do. These small choices add up (trust us, we’ve done the math) and we’re here to celebrate each and every one of them