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The New Positioning: The Latest on the World’s #1 Business Strategy
SIN: 9780071369190
ISBN: 9780071369190
Author: Jack Trout
Language: English
Publication Date: 05/22/1997
Digital download
Digital file type(s): Epub
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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