How To Run A Dog Business – Putting Your Career Where Your Heart Is, 2nd Edition

The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you’ll need more than dog expertise—you’ll need business savvy as well.
Veronica Boutelle, the industry’s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica’s ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.

Learn how to:
• Analyze your market, set prices, and market your services.
• Determine what licenses, insurance, and professional affiliations you need.
• Create systems to streamline your business and avoid burnout.
• Establish sound business practices to make your business run smoothly, keep you profitable, and balance your work and private life.

Other dog professionals praise How to Run a Dog Business
Invaluable practicalities, counsel, structure, and support.
Jean Donaldson, author of Culture Clash and Director of The Academy for Dog Trainers
An extraordinarily valuable book. Veronica gives great advice to trainers and would-be trainers. My advice is to read this book!
Trish King, author of Parenting Your Dog and Director of Canine Behavior Associates

Veronica’s book will save you lots of time and headaches. It is on the required reading list for my own instructor’s courses.
Terry Ryan, author of Coaching People to Train Their Dogs and Outwitting Dogs and Director of Legacy Canine