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A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
SIN: 9781736514016
ISBN: 9781736514016
Author: Amy Rosenberg
Language: English
Publication Date: 01/30/2021
Digital download
Digital file type(s): Epub
This no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to an already flourishing marketing position.
Through an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters and traditional media to gain press coverage, organic SEO and better working relationships.
Table of Contents Includes:
- PR 101: PR’s Difference & Types
- Forget Your Story: Generating News Ideas That Will Actually Run
- Your PR Toolbox: The Press Release & Probably More Important Tools
- Understanding the Media: Media Etiquette, Changing Rules for Differing Media & Building Media Lists
- Working with Print & Online: Editorial Calendars, Contributed Articles & Blog Posts
- Working with Television: General TV News, Nighttime News & Morning Shows
- Working with Radio & Podcasts: General Radio News, Morning Shows, Special Segments & Podcasts
- Operating Like a Newsroom: Press Events, Taking Photos & Video for the Media & Press Conferences
- PR Cheats: Shotgunning Your Approach, Distribution Services & The “Wire”
- Infusing Other Disciplines: Search Engine Marketing (SEO) PR, Social Media PR & Content Marketing
- Tying it All Together: Building Your PR Plan, PR Timelines & Selecting Audiences
- Living the PR Lifestyle: Becoming a Writer, Working with Others, Crisis Prevention, Media Relationships, Reporting Your Results & Discovering Your Story
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing by offering tested methodology and a fresh perspective. With newsrooms dwindling worldwide, this is now more important than ever.
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SKU: 9781736514016
Categories: Business & Money, Job Hunting & Careers, Marketing & Sales
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